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CRM for Publishing: Purpose-Built Software Matters
Ad Sales Genius is not one-size-fits-all business software. On the contrary, it’s a purpose-built CRM for publishing and media companies. In particular, there are three main reasons why you should consider specialized software like ours if you’re in the publishing industry.
In this blog, we’ll explain how industry-specific software can save you headaches and help you stay focused on your business.
A CRM for Publishing Means No Need to Hire a Developer
Above all, let’s consider the need for customization. Major CRM providers build their software to appeal to as many businesses as possible. In reality, most of these off-the-shelf CRM products do not:
- Combine and sell the ad products you sell
- Integrate with the industry-specific software you use
- Invoice the ad products and services you provide
To put it differently, you may be required to hire a developer to implement a CRM that does not cater to your industry. As a result, you’ll most likely have to pay a developer to tie up loose ends like those listed above. Over time, these costs can add up—especially if software updates cause problems with your customization.
Industry Trends Drive Software Updates
Now, let’s talk software updates. You need software that can adapt to changing business conditions. For example, let’s say you want the ability to sell, package, and invoice new and cutting-edge ad products. The odds are good that you’re not alone.
With this in mind, a software provider that understands your business is likely to add capabilities that help your business gain a competitive edge. After all, it’s in their best interest as much as it’s in yours.
Purpose-Built Software Saves You Money
Can a one-size-fits-all CRM solution bridge the gap between your sales, production, and accounting? Chances are the answer is no—at least not without thousands of dollars in customization and upkeep.
A CRM for publishing should anticipate your workflow at every step—from prospecting for new advertisers through invoicing for campaigns that mix print, digital, and sponsorships.
That said, your software should also make these steps easier with smart automation features that increase efficiency and facilitate communication. Examples may include:
- DocuSign integration for ad sales.
- Built-in traffic management tools.
- Support for payment plans, barter, and alternative payments.
- Automated advertiser invoicing.
The overall result of these benefits should enable you cut costs while increasing team productivity. Which is, after all, something any publisher wants for their business.
