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Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam

December 6, 2021 By Kasim Aslam

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When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.

In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he’s an absolute wizard and prophet when it comes to Google ads, whether it’s knowing what to do now or where the market is heading in the future.

Listen in as Kasim explains why he believes we’re living in a content-first world and how to take advantage of “the biggest opportunity of any industry ever.”

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Why creating an “evergreen how-to” is impossible and what to do instead
  • What trifecta of events has altered the digital marketing ecosystem (and how)
  • Why you have to deliver content and value (and how to do it)
  • What switch you need to make if you want to be a contender in digital marketing

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you’d like to share? Connect with us on Apple Podcasts and leave us a review!

Kasim Aslam

Kasim Aslam is the founder and CEO of Solutions 8, one of the world’s top ranked Google Ads agencies. Recipient of the Arizona Interactive Marketing Association’s 2017 TIM Award for Person of the Year, Kasim was also named one of the Top 50 Digital Marketing Thought Leaders in the United States by The University of Missouri in 2020. Kasim was hand-selected as the Traffic Coach for DigitalMarketer.com’s ELITE coaching program by their executive team. He is also the co-host of the long-running podcast, Perpetual Traffic. His book, The 7 Critical Principles of Effective Digital Marketing, was featured as one of the Top 100 Digital Marketing Books of All Time by Book Authority. Kasim helped launch the National Association of Child Helplines (NAACH) and worked with the United States Army, Intel, as well as a Gates Foundation-funded nonprofit, a 54,000 member PPO, the largest privately owned bank in the United States, and an Academy Award-contending documentary. He lives in Scottsdale, Arizona with his wife and two sons.

 

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Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam

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