Sales is a part of the media industry that many people overlook, probably because they just don’t know what it really involves, this is when we share some of the benefits of using a media sales agency:
- They Handle All Sales Calls
When you work with a media buying agency, they become the point of contact for all of the media sales reps. So you never have to be stuck on the phone talking over “one-day deals” or other opportunities that just came across their desk.
- Negotiation Clout
An agency can leverage the collective budgets of all their clients to benefit each individual client. This buying power can help your campaigns have better cost and ad positioning. Buying media in bulk is one of the best ways to ensure your advertising dollars stretch as far as they can.
- They Have Years of Experience
Professional media sales understand the market, pricing, and cost per thousand impressions. They know at a glance what is a great buy and what is way overpriced. They have also established long-standing relationships with different media vendors and can work these influences on your behalf.
- A “Big Picture” Perspective
A media buyer can offer a fresh and unbiased perspective of your marketing objectives. These professionals have no bias toward one medium or another, which allows them to offer advice based solely on your marketing objectives. We’ve done our job when you get what you need when you need it and at a cost, you can comfortably afford.
- They Do the Grunt Work
Working with a media sales agency will help you to free up your time so you can focus on high-priority tasks. This will allow you to scale your business and increase your revenue over time.