Media sales agents also called advertising sales representatives, sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
- To locate and contact potential clients to offer their firm’s advertising services
- To explain to clients how specific types of advertising will help promote their products or services in the most effective way
- To provide clients with estimates of the costs of advertising products or services
- To process all correspondence and paperwork related to accounts
- To prepare and deliver sales presentations to new and existing clients
- To inform clients of available options for advertising art, formats, or features and provide samples of previous work for other clients
- To deliver advertising or illustration proofs to clients for approval
- To prepare promotional plans, sales literature, media kits, and sales contracts
- To recommend appropriate sizes and formats for advertising
