Clemenger, Clemenger Media Sales, Clemenger Advertising Sales:-

We bring you the following media buying agency, content marketing news to help you understand Australian media partnerships, niche media, b2b and b2c publications.

Media planning, media schedules, magazine sponsorship, tv media sales, radio advertising sales, newspaper advertising sales: Clemenger want to help you maximise your marketing roi, your advertising roi.

Clemenger hopes you enjoy the following (and note we have given you the whole article and the link at the bottom; regards Tony Clemenger.


What does an advertising sales agent do?

Would you make a good advertising sales agent? Take our career test and find your top matches from over 800 careers.


What is an Advertising Sales Agent?

An advertising sales agent sells advertising space to businesses and individuals. They will contact potential clients, make sales presentations, maintain client accounts, and often work under pressure to meet sales quotas.

They work in a variety of industries, which can include advertising, radio, television, and internet publishing.


Our users have told us they need help getting started as an advertising sales agent. We’re gearing up to offer affordable, accredited, online training and education for the most in-demand professions. These programs are designed to develop the skills and knowledge that quality employers seek.

We’ll be releasing these programs shortly with reduced tuition for our earliest enrollees. If you’re interested in more information, sign up for updates below!

What does an Advertising Sales Agent do?

An advertising sales agent will typically do the following:

  • Locate and contact potential clients to offer advertising services
  • Explain to clients how specific types of advertising will help promote their products or services in the most effective way possible
  • Provide clients with estimates of the costs of advertising products or services
  • Process all correspondence and paperwork related to accounts
  • Prepare and deliver sales presentations to new and existing clients
  • Inform clients of available options for advertising art, formats or features, and provide samples
  • Deliver advertising or illustration proofs to clients for approval
  • Prepare promotional plans, sales literature, media kits, and sales contracts
  • Recommend appropriate sizes and formats for advertising

An advertising sales agent contacting potential clients by phone.

Advertising sales agents work outside the office occasionally, calling on clients and prospective clients at their places of business. Some may make telephone sales calls as well—calling prospects, attempting to sell the media firm’s advertising space or time, and arranging follow-up appointments with interested prospects.

A critical part of building relationships with clients is learning about their needs. Before the first meeting with a client, a sales agent will gather background information on the client’s products, current clients, prospective clients, and the geographic area of the target market.

The sales agent then meets with the client to explain how specific types of advertising will help promote the client’s products or services most effectively. If a client wishes to proceed, the advertising sales agent prepares an advertising proposal to present to the client. The proposal may include an overview of the advertising medium to be used, sample advertisements, and cost estimates for the project.

Are you suited to be an advertising sales agent?

Advertising sales agents have distinct personalities. They tend to be enterprising individuals, which means they’re adventurous, ambitious, assertive, extroverted, energetic, enthusiastic, confident, and optimistic. They are dominant, persuasive, and motivational. Some of them are also artistic, meaning they’re creative, intuitive, sensitive, articulate, and expressive.

Does this sound like you? Take our free career test to find out if advertising sales agent is one of your top career matches.

Take the free test now Learn more about the career test

What is the workplace of an Advertising Sales Agent like?

Selling can be stressful because income and job security depend directly on the agent’s ability to keep and expand their client base. Companies generally set monthly sales quotas and place considerable pressure on advertising sales agents to meet those quotas.

Getting new accounts is an important part of the job, and agents may spend much of their time travelling to and visiting prospective advertisers and maintaining relationships with current clients. Sales agents also may work in their employer’s offices and handle sales for walk-in clients, or for those who call to inquire about advertising.

Advertising Sales Agents are also known as:
Advertising Executive Advertising Sales Representative

Was this helpful?