THE DNA READER
DEMOGRAPHIC
- 94% are males who identify as same-sex attracted
- 67% aged between 18-35
- 33% aged between 36+
- 67% live in the inner-city
- 63% are tertiary educated
- 57% live in double-income households with average HHI $121,000
BEHAVIOURS
- 86% act after seeing ads in LGBT media
- 67% research product further online
- 43% discuss, recommend and purchase
WHY LGBT MEDIA?
- 60% read LGBT media that most straight people have never heard of
- 82% attend LGBT events
- 76% visit LGBT websites
- 69% read LGBT magazines
- 86% of LGBT people engaged with some form of LGBT-oriented media in the past week
MAGAZINE SPECS & RATES
DIGITAL RATES
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For further help or information call Tony Clemenger on 1800 995 007 or email your requirement on tony@clemenger.me
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