ABOUT THE MAGAZINE
DNA is Australia’s best-selling magazine for gay men. Every month, you’ll find great feature stories, celebrity profiles, pop culture reviews and sensational photography of some of the world’s sexiest male models in our fashion stories. DNA was launched in Australia in 2000 and is now available worldwide in bookstores throughout Canada, US, UK and Europe. Many people ask why a gay magazine is called DNA and if it has anything to do with Deoyxribose Nucleic Acid. Yes and no. Back in 2000, there was a lot of talk about the ‘gay gene’ in human DNA. We decided DNA was a great title for a gay magazine. It also gave us a chance to say that being gay has something to do with what’s in your jeans!
ADVERTISING WITH DNA
- Advertising in DNA magazine, on the DNA website or on the DNA e-newsletter is an effective way to promote your business to a savvy male audience both nationally and internationally.
- DNAmagazine.com.au is Australia’s number one gay magazine site with over 165,000 registered members, and an average of 1.9 million page views per month (Google Analytics).
- The DNA e-newsletter reaches a weekly audience of over 73,000. It delivers a fuss-free marketing channel to DNA readers.
- DNA is Australia’s best-selling magazine for gay men. 135,000 gay men around the world read DNA every month.
- DNA is distributed throughout Australia, the USA, Canada, New Zealand, the UK and Europe.
- DNA’s website is the number one gay magazine site in Australia.
THE DNA READER
DNA is Australia’s best-selling magazine for gay men. Every month, you’ll find great feature stories, celebrity profiles, pop culture reviews and sensational photography of some of the world’s sexiest male models in our fashion stories.
DEMOGRAPHIC
WHY LGBT MEDIA?
LGBT media that most straight people have never heard of
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