NEW YORK, NY – June 7, 2019 – MPA–The Association of Magazine Media announced the release of its 2019 Magazine Media Factbook, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media. Derived from third-party sources and MPA’s own research and data collection, the 2019 edition has over 100 pages of current and useful information that articulate how magazine media is unique and its effectiveness compared to other media.
“The 2019 Magazine Media Factbook reflects the enormous power and credibility of magazine media,” said Linda Thomas Brooks, President and CEO, MPA – The Association of Magazine Media. “In a media world that is always looking to leverage the advantage of the latest data, the pattern is clear: magazine media’s vitality for advertisers and consumers is proven time and time again.”
The MPA Centennial Factbook is filled with evidence of the health and vitality of magazine media. For example, 191 new print magazine brands launched in 2018 with a frequency of quarterly or greater—a 46 percent increase over the year before. The total number of print consumer magazines grew to 7,218 in 2018.
This year’s edition features 11 new pages devoted to supporting magazine media’s power across various ad categories. Twenty-three research companies contributed independent research, statistics and hundreds of compelling facts, including:
- New category data and charts from the recently launched Magazine Media 360° Social Media Engagement Factor
- New data on the effectiveness of print, actions taken and ad receptivity among magazine media readers
- New multimedia comparisons proving magazine readers are the strongest everyday influencers
- New data proving advertising in magazines raises brand awareness and purchase intent
- New pharma ROAS case studies that show magazines drive conversions to branded prescription drugs
MPA member partner Freeport Press is the sponsor and printer of the 2019 Magazine Media Factbook. It is used by advertisers, agencies, publishers, financial analysts, retailers, members of the press and educators. The digital edition of the Factbook is available in PDF format as well as downloadable slides at www.magazine.org/factbook.
About MPA
MPA – The Association of Magazine Media is the primary advocate and voice for the magazine media industry, driving thought leadership and game-changing strategies to promote the industry’s vitality and increase its revenues and market share. Established in 1919, MPA represents more than 150 domestic, associate and international members. MPA is headquartered in New York City, with a government affairs office in Washington, D.C.
About Freeport Press
Freeport Press, a nationally recognized leader in the print production of high-quality niche publications and catalogs, has been in continuous operation in New Philadelphia, Ohio since 1880. The company made a name for itself as the most efficient printer in North America through innovative business practices, continuous investment in state-of-the-art technology, employee development and training, and the strategic implementation of systems and process controls. Visit freeportpress.com.
Source : Magazine.org