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Clemenger media sales helps with media buying, buying advertising.

Clemenger Advertising Sales help with media planning, media sponsorship and content marketing. Clemenger Consulting gives you the following news to help you understand Australian media and how to best invest your marketing budget, how to maximise your advertising, pr, direct marketing, your marketing ROI:-

 

IAB Australia has created a guide to digital advertising for new and niche publishers looking to monetise their content through digital advertising.

The New & Niche Publishers Guide to Digital Advertising guide has been specifically developed to support small and medium Australian publishers who are interested in exploring digital advertising revenue streams. IAB says that the measures have been developed for the 3,000+ ‘long tail’ publishers Australia-wide who have audience sizes of less than 500,000 people visiting their websites per month. Nielsen’s Digital Media Panel measures the audiences of about 3,800 global and local media owners with Australian audience sizes varying from the very large (nearly 20 million people a month) to the small (about 10,000 people a month).[/vc_column_text][/vc_column][/vc_row][vc_row row_type=”2″ blox_bgcolor=”#f6f8f9″][vc_column width=”1/4″][/vc_column][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/2″][vc_single_image media=”84588″ media_width_percent=”100″][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row row_type=”2″ blox_bgcolor=”#f6f8f9″][vc_column width=”1/1″][vc_column_text]Nearly nine in 10 of these media properties have an audience size of less than 500,000 people visiting per month and three-quarters have an audience size of less than 250,000 people per month. “These small and medium digital publishers play a vital role in providing specific content and community connection to consumers that may not be otherwise provided by larger media brands. They also present a huge opportunity to advertisers.” – IAB Australia

Gai Le Roy, CEO of IAB Australia commented: “One of our key objectives is to help support a sustainable and diverse digital media and advertising market. We are delighted to share these new resources specifically developed for smaller publishers who are evolving digital ad offerings and exploring different revenue models. “The passion and commitment of these smaller publishers to finding sustainable ways of serving and informing our communities will bring a rich and important chorus of voices across their channels. “Although there has always been a rich fabric of small and mid-sized publishers, we are excited to see a range of new titles servicing regional areas as well as other site, apps and podcasts servicing particular niche audiences,” she said.

IAB Australia is the peak trade association for online advertising in Australia.  The IAB has also announced a new membership rate to make IAB research, resources, briefings and mentorship programs more cost-effective for smaller publishers. The New & Niche Publishers Guide to Digital Advertising guide can be downloaded here.[/vc_column_text][vc_column_text]Source : Target Media Services[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column column_width_percent=”100″ align_horizontal=”align_center” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″][vc_button border_width=”0″ link=”url:https%3A%2F%2Fwww.targetedmediaservices.com.au%2Fniche-publishers-guide-for-digital-advertising-launched%2F%3Futm_source%3DActiveCampaign%26utm_medium%3Demail%26utm_content%3DNiche%2Bpublishing%2Bnews%26utm_campaign%3DNPN_enews_21_October_2020||target:%20_blank|”]Click here for more information[/vc_button][/vc_column][/vc_row][vc_row row_height_percent=”75″ override_padding=”yes” h_padding=”2″ top_padding=”5″ bottom_padding=”5″ back_color=”color-wayh” back_image=”82637″ back_position=”center top” parallax=”yes” overlay_color=”color-nhtu” overlay_alpha=”10″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”1″][vc_column column_width_percent=”100″ position_vertical=”middle” gutter_size=”3″ overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/1″][vc_row_inner row_inner_height_percent=”0″ overlay_alpha=”50″ equal_height=”yes” gutter_size=”4″ shift_y=”0″ z_index=”0″ limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”1″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”1/3″][vc_empty_space empty_h=”0″][vc_custom_heading heading_semantic=”h5″ text_font=”font-762333″ text_size=”fontsize-160000″ text_weight=”700″ text_transform=”uppercase” text_space=”fontspace-210350″ css_animation=”curtain” animation_delay=”200″]Contact[/vc_custom_heading][/vc_column_inner][vc_column_inner column_width_percent=”100″ position_vertical=”middle” gutter_size=”2″ style=”dark” overlay_alpha=”50″ shift_x=”0″ shift_y=”0″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ width=”2/3″][vc_custom_heading text_font=”font-762333″ text_size=”fontsize-338686″ text_weight=”700″ text_space=”fontspace-111509″ css_animation=”curtain” animation_delay=”200″ interval_animation=”200″]Let’s get started with your project[/vc_custom_heading][vc_custom_heading heading_semantic=”h5″ text_font=”font-134980″ text_size=”h4″ text_weight=”400″ text_height=”fontheight-524109″ text_space=”fontspace-781688″ css_animation=”curtain” animation_delay=”600″ interval_animation=”200″]For further help or information call Tony Clemenger on 0419431649 or 1800995007 or email your requirement on tony@clemenger.me[/vc_custom_heading][vc_empty_space empty_h=”2″][vc_button size=”btn-lg” hover_fx=”full-colored” custom_typo=”yes” font_family=”font-762333″ font_weight=”700″ letter_spacing=”fontspace-781688″ border_width=”0″ css_animation=”bottom-t-top” animation_delay=”400″ link=”url:%2Fcontact-us%2F|||”]Contact Now[/vc_button][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]