Clemenger Advertising Sales seeks to help SMEs in relation to advertising and marketing. Clemenger Consulting does this by developing media partnerships with niche publishers.
The Content Marketing that we enable provides the advertiser with ongoing editorial and advertising packages. This content marketing and advertising enable the advertiser to develop a close working relationship with their target market. Clemenger likes to think that the advertiser owns there customers, the publishers, medias consumers.
It is vital to tailor these media partnerships. It is essential for the advertiser to tailor the ongoing editorial, content, direct marketing, PR, advertising, solus eDM, banners, logo placements and event sponsorship; digital / print advertising, communications to continually add value to the media’s consumers, the readers, viewers, the advertisers prospects.
Clemenger Advertising Sales also helps the advertisers: we buy the advertising for them. Clemenger negotiates the best media, publication, print and digital deal. Clemenger Advertising Sales develops the media schedule, the media plan, the advertising strategy, the advertising plan. If an SME or a MNC, Corporate or Government wants a niche publishing, media content marketing or advertising sponsorship, advertising package, Clemenger Advertising Sales can help with this: niche publishing advertising, content marketing is our Competitive Advantage.
We provide the following article to help you understand the latest content marketing, advertising, marketing news:-

Brief

Telecom wanted an audience that didn’t want them. Young Aucklanders weren’t interested in listening to a brand they considered ‘white, old and boring’ no matter how good the offer. Their challenge was to find a way to use Telecom’s newest offer, free Spotify Premium on selected mobile plans, to drive 5,000 mobile acquisitions

Execution

They created the proposition ‘FREE THE MUSIC (#freethemusic) to articulate the literal offer of free music with Telecom as well as the notion of setting music free, not being restricted to listening in fixed locations, but being free to experience music wherever you want on your mobile device. With no existing credibility to leverage the mobile brand, they set about ingratiating Telecom into the music landscape through partnerships and associations with people, brands and media with a long-standing reputation in the industry.

Rip It Up and Groove Guide were two such brands identified as respected and influential thought leaders in the music landscape. Telecom created an innovative Rip It Up cover that quite literally set music from a mobile free. The special gatefold cover rolled up and folded together, with a slot for people to put their mobile and amplify their music. It was a tangible demonstration of #freethemusic allowing people to listen to music on their mobile, whenever and wherever.

Result

Combining the power of a credible music environment, an innovative magazine cover and a mobile phone allowed Telecom to get this portable speaker into the hands over 20,000 music lovers. Importantly the business target was delivered in a matter of weeks.

Source : mpa.org.nz

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