Innovation in Media 2020-21: How to recruit and retain the very best talent
Brace yourself. It’s time to change — and we mean radically change — how you recruit and retain people.
What’s worked before doesn’t work anymore. (If you’re honest, you have to admit that the old way never really worked predictably all that well anyway, right?)
Extract from the Innovation in Media 2020-21 World Report.
Innovation in Media 2020-21: How to recruit and retain the very best talent
https://www.fipp.com/wp-content/uploads/2020/11/FIPP_InnovationinMedia_2020-21_Talent.pdf
Clemenger Advertising Sales, Clemenger Media Sales – we give you these articles, in full, because we want to help you learn about advertising sales, media sales, media schedules, advertising ROI, IMC, digital advertising, outdoor advertising sales, radio advertising: why do you want to invest in content marketing why do you want to invest in publications, why do you want to invest in magazine advertising: advertising, marketing, PR, DM, IMC – it is as complex as your mind and this is why we have to KISS.
Advertising is marketing, until the university profession enable 4P’s, we do benefit from research, consumer psychology: why do people buy what the buy, why do people consume what they consume…; but again KISS.
Clemenger Media Sales, CMS, we are advertising sales, but that is really media sponsorship. Media sponsorship is all about an advertiser managing their ongoing customer relationship: communication management. Not always do we build brand, not always do we sell, not always do we inform nor communicate but if we advertise we should do all of these things together.
Advertising sales, content marketing, media sponsorship is there if you seek. Clemenger wants to help you achieve this.
