70% of Australian women see femininity as a strength.



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In 2018 we ran a study to uncover insights that reveal how Australian women feel about a range of topics, including family. food, health and empowerment.

This research is segmented in different ways, to better understand the findings.

Some of the key findings are

  • Women’s empowerment, 84% of women want to be the best version of themselves but only 58% believe they can be whatever they want to be.
  • Women’s Aspirations, 5% of women value academic achievements or qualifications but 66% want to make a difference in their world.
  • Women’s Challenges, faced every day such as future concerns, societal expectations, self-confidence and finance.
  • Parenting, uncovering results like 38% of mums concerned about their children’s diet and exercise.
  • Media, 43% of women feel that social media is an effective way to voice concerns.
  • Food & Family, Looking at insight about stress in meal creation, the value of time and eating together.
  • Beauty, confidence without makeup and understanding how many women are influenced by the clean beauty trend.
  • Health, the pursuit of a healthy lifestyle.


To read more about these insight and for the full research, please CLICK HERE to register.