Merged digital agency Reborn to offer media buying and sales

Two Sydney-based interactive agencies, Lighthouse Interactive and the V Project, are merging their brands to form a new agency. Reborn, a full service digital outfit, will offer media sales as well as planning and buying.

The two agencies have been working together since 2007 in the same offices, collaborating on clients such as Tourism Ireland early on.

Working in tandem, they have developed expertise in the beauty sector, with clients L’Oreal Group and Estee Lauder.

They formed a single billing entity in 2008.

Media is a key part of Reborn’s plans, and the agency wants to develop its relationships with women’s beauty and fashion websites to form a media sales network.

Sabir Samtani, director of Reborn and founder of the V Project, conceded that he, and co-director David Easton, founder of Lighthouse Interactive, were “still working out how we do the media bit”.

“Obviously, our media planning and buying and media sales operations will be run separately to avoid any potential conflict of interest,” Samtani asserted.

A key current project is to revamp and handle sales for the fashion and beauty site

Reborn is currently in the market for a media manager.

The agency’s client list also includes Colgate Palmolive, Club Med, Coty, Fairfax Digital, Mirvac, Novartis and Revlon.

Reborn has 23 staff, and has introduced a profit share scheme for all employees.

Samtani added: “We doubled turnover in our first to second year, and are close to doubling it again this year. That said, we don’t want to grow to an agency with 100 people just yet, we’d rather focus on the quality of what we deliver.”

The agency has plans to open an office in Melbourne as well as expand into Asia, its first stop being Hong Kong.