Clemenger Media Sales is content marketing; niche media buying agency / media sponsorships.
We bring you relevant news articles to help you understand media planning and buying; how to maximise your media investment. Content marketing is the norm; media sponsorships are the norm. We have dozens of media clients who can help you : do you want the front cover and lead story? Do you want your company logo on all the media assets? Do you want solus eDMs, banner advertising; do you want to own your target market : we can help you.
Hope the following is of interest:-
Advertising Buying Centre
Welcome to MediaScope’s comprehensive resource for marketers and agencies highlighting guides and practical tips – and industry information focussed on advertising and media planning and buying.
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Guides & Practical Tips
- Planning & Buying Agencies – guide for marketers or small to medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency
- Media Planning & Buying Campaign Checklist – a comprehensive check list which direct marketers and small to medium business can use to guide you through all steps of the advertising and media planning and buying process.
- Clever & Emerging Advertising Examples to Inspire – creative goodness to inspire media buyers and sellers to drive the creative process
- Niche on Niche – The Australian media market is incredibly deep and diverse, way beyond the more visible and awarded mainstream media brands. See a range of quirky niche media brands which are meeting the needs of their consumer and business audiences.
- Generating & Measuring Response Through Magazine Advertising – we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results
- 2011 Census Statistics all Marketers & Agencies Should Know – a snapshot of useful statistics for agencies and marketers from the 2011 Census – with links to relevant MediaScope categories
- Marketing & Advertising Tips for Solo & SME’s – an overview of foundation marketing and advertising tactics for solo and sme businesses combining paid, owned and earned media
- Case Study – see how KHD Landscape Engineering Solutions (KHD) – a Melbourne based commercial landscape designer – successfully combine elements from paid, owned and earned media into their marketing mix
- Totally Weird Places to Advertise – inspiration to push ‘beyond the mainstream’ through these weird and wonderful advertising placements.
- Topical & Tactical Advertising – this form of advertising is an opportunity to create brand impact and response for the client and additional revenue for media.
- Advertising Buying Guides – comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels….
- – Ambient Media
- – Cinema Media
- – Ethnic & Multicultural Media
- – Mobile Billboard Media
- – Online International Media
- – Subscription TV Media
- – Automated Digital Media Trading & Exchanges
- – & more!
- Aust’s Ethnic & Multicultural Market – short video overview of this market segment which is often ignored by advertisers.
- Questions All Advertisers Should Ask – and Media Should be Prepared to Answer – key questions to ask media when deciding where to place your advertising spend – no matter how much you’re spending
- Guide to the Best Advertising Magazines & Sites – to help you stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market
- Advertising Terms & Definitions – a comprehensive guide to terms and definitions used to trade advertising across a growing range of media channels
Industry Information
- Media & Advertising Industry Confessions – US site ‘Digiday’ produced an excellent series of anonymous insights from people within various segments of the media industry. Compelling and brutally honest…
- All About EMMA and Roy – quick facts, articles and opinion to bring you up to date on the introduction of new print and magazine measurement platform – EMMA
- Publicis Omnicom Merger Wrap – find out everything there is to know about this merger from the announcement in 2013 to the death in May 2014
- Event Wraps… news & insights from major industry events and conferences….
- AANA & WFA World Marketer Conference – held in Sydney in late March 2014
- ad:tech Australia 2014 – held in Sydney in mid March 2014
- Advertising and Media Industry 2013 Awards Wrap – comprehensive guide to industry awards, and key award winners, throughout 2013.
- 2013 Year in Review – we highlight some of the most significant events and interesting moments throughout 2013 in both overseas and the local Australian market
- The 2013 Election and the Media – we take a look at how the media reacted to the Sept 2013 Federal Election including an look at the much used statement: News Ltd controls 70% of newspapers in Australia. Is this true or false?
- Media May – Niche, Alternative & Emerging Media – each weekday in May 2012, Marketing Magazine highlighted an advertising option from the MediaScope directory. See this overview for fellow media junkies
- Advertising Buyer & Seller Survey Results – in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges. We attracted some interesting results
- The History of Advertising – US produced infographic which highlights the major events which have helped shape the advertising industry
- The Funny Side of Advertising – a list of articles and videos showing the advertising industry does have a sense of humour about itself.
- Best Advertising Books – browse & buy our pick of the best books on advertising, sales & marketing
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Further Resources
- Search MediaScope’s Directory – easily find media options in multiple media/marketing channels, audience genres, venues and geo-locations
- Sellers Centre – resources, information, tips and profiles for media owners and advertising sales professionals
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Other Pages of Interest
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https://www.mediascope.com.au/paid-planning-buying-media-advertising-campaign-checklist
