Clemenger Media Sales is content marketing; niche media buying agency / media sponsorships.

We bring you relevant news articles to help you understand media planning and buying; how to maximise your media investment. Content marketing is the norm; media sponsorships are the norm. We have dozens of media clients who can help you : do you want the front cover and lead story? Do you want your company logo on all the media assets? Do you want solus eDMs, banner advertising; do you want to own your target market : we can help you.

Hope the following is of interest:-


Advertising Buying Centre

Welcome to MediaScope’s comprehensive resource for marketers and agencies highlighting guides and practical tips – and industry information focussed on advertising and media planning and buying.

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Guides & Practical Tips

  • Planning & Buying Agencies – guide for marketers or small to medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency
  • Media Planning & Buying Campaign Checklist – a comprehensive check list which direct marketers and small to medium business can use to guide you through all steps of the advertising and media planning and buying process.
  • Case Study – see how KHD Landscape Engineering Solutions (KHD) – a Melbourne based commercial landscape designer – successfully combine elements from paid, owned and earned media into their marketing mix
  • Topical & Tactical Advertising – this form of advertising is an opportunity to create brand impact and response for the client and additional revenue for media.
  • Advertising Buying Guides – comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels….

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Industry Information

  • Media & Advertising Industry Confessions – US site ‘Digiday’ produced an excellent series of anonymous insights from people within various segments of the media industry.  Compelling and brutally honest…
  • All About EMMA and Roy – quick facts, articles and opinion to bring you up to date on the introduction of new print and magazine measurement platform – EMMA
  • Publicis Omnicom Merger Wrap – find out everything there is to know about this merger from the announcement in 2013 to the death in May 2014
  • 2013 Year in Review – we highlight some of the most significant events and interesting moments throughout 2013 in both overseas and the local Australian market
  • The 2013 Election and the Media – we take a look at how the media reacted to the Sept 2013 Federal Election including an look at the much used statement:  News Ltd controls 70% of newspapers in Australia. Is this true or false?
  • Advertising Buyer & Seller Survey Results – in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results  
  • The History of Advertising – US produced infographic which highlights the major events which have helped shape the advertising industry

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Further Resources

  • Sellers Centre – resources, information, tips and profiles for media owners and advertising sales professionals


Other Pages of Interest

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