Clemenger Advertising Sales are content marketing, media partnerships, media sponsorship; niche media advertising deals:-

 

Hope the following content marketing is of interest; niche marketing is also vital: owning your target market via ongoing communications, adding value with wisdom = key to your success.

 

IF you do seek to own your target market = call us (we have the publications / media: we can tailor a deal for you…
Clemenger Advertising Sales also helps the advertisers: we buy the advertising for them. Clemenger negotiates the best media, publication, print and digital deal. Clemenger Advertising Sales develops the media schedule, the media plan, the advertising strategy, the advertising plan. If an SME or a MNC, Corporate or Government wants a niche publishing, media content marketing or advertising sponsorship, advertising package, Clemenger Advertising Sales can help with this: niche publishing advertising, content marketing is our Competitive Advantage.
We provide the following article to help you understand the latest content marketing, advertising, marketing news:-

 

Beyondblue ‘Brains Have a Mind of Their Own’

 

The Challenge

Beyondblue were seeking the ideal channel to engage and empower young people 13-18 to better respond to depression or anxiety by recognising key signs and symptoms. They needed a fresh way to connect with the always-on generation as part of their broader ‘Brains have a mind of their own’ campaign. It needed to be something that went beyond traditional media channels and leveraged the power and popularity of social.

 

The Solution

news.com.au was the first local media owner to partner with Snapchat and present light irreverent, fun news and pop culture to the Australian Snapchat audience. Beyondblue inserted ten second videos within news.com.au and Snapchat to demonstrate to young people that experiencing depression or anxiety isn’t weird, it’s just their mind giving them a hard time. It was a simple message to remove the stigma from depression and anxiety and empower teenagers to identify the symptoms and take action.

The channel effectively engages with the notoriously difficult to reach a millennial audience.

The ten second videos appeared across a full screen portrait canvas to use one the most dynamic and impactful mobile solutions in the market. It enjoyed an integrated run of category (CPM) across news.com.au on mobile with Med Recs and Standard Banners also used to further strengthen the message.

 

The Results

The campaign exceeded all views, impressions and targets set. It was effective in reaching the young audience with the important and compelling message, that experiencing depression or anxiety doesn’t mean you are weak or weird.

 

https://www.newscorpaustralia.com/insights/beyondblue-brains-have-a-mind-of-their-own/