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Every day I get emails from people who think they have a traffic problem. Unfortunately, they have been sold on the idea that traffic is a cure all for about every problem in life.
Got a problem, traffic can fix it. Just like the snake oil cures of the Wild West. If they could only get some traffic, it would be all rainbows and unicorns. Traffic is not your problem…and it’s not your answer. Please print this and tape it to your bathroom mirror, because it’s that important.
“Traffic is easy to get. You buy it and extract the maximum value from every click.” – Charles Kirkland
End of story. That’s how you get traffic. Now let Dr. Charles diagnose your problem and give you a prescription for ROI.
Please answer the questions below truthfully.
- Do you have a predictable way to get the maximum value from every click? Yes or No.
- Are you learning every day what will allow you to increase the value of your click? Yes or No.
- Do you have a framework for testing that measures the entire funnel and not just a single page? Yes or No.
- Are you cataloging your results and creating your own best practices that you can reference in the future? Yes or No.
- Are you implementing what you learn with each split test? Yes or No.
- Are you buying the highest quality traffic for your split tests? Yes or No.
The amount of traffic you can buy is a direct correlation of your ability to measure and maximize it. Without having systems in place to improve, you’ll always be stuck fighting for a trickle of low quality traffic.
Once your systems are in place then you can start to gauge the quality of your marketing and sales process. Everything will start to improve.
Instead of focusing on what button can I push to get cheap traffic, your focus changes to how can I pay more to get 10X more traffic. Ad networks reward higher bid and quality scores with high quality traffic. Until you can crank up your bids, you have to deal with the lower quality traffic. Reply and let me know how you did on the Yes or No section.
