At Clemenger, we understand that in order to win at content marketing, you need to have great ideas. But where do you get these ideas? And how do you keep them coming?

The answer is simple: by building strong relationships with your content friends.

A content friend is someone who is an expert in a particular field or subject matter. They are the people who you can rely on to give you the inside scoop, the latest trends and the best ideas.

Building strong relationships with your content friends has a number of benefits. First, they will be more likely to share their ideas with you if they know that you value their opinion. Second, you will have access to a wealth of knowledge and experience…


When it comes to marketing, being generic is boring. Being niche, on the other hand, is almost by definition more interesting and engaging.

Niche marketing strategies can be extremely beneficial for businesses, as they allow you to focus your resources on a specific target market. This can help you to save money and time, as well as increase your chances of success.

There are a number of reasons why niche marketing can be so beneficial. First, by targeting a specific market…

Niche marketing strategies can be extremely beneficial for businesses, large and small. By definition, niche marketing is more interesting and engaging than generic marketing, and can help businesses to stand out from the competition.

Niche marketing can also be more targeted and effective than generic marketing, as it allows businesses to focus their marketing efforts on a specific group of potential customers. This can result in a more efficient use of marketing resources, and a higher return on investment.

In addition, niche…

Niche media advertising can be an extremely effective way to reach your target audience. By advertising in a specific type of media, you can zero in on consumers who are interested in your product or service. This type of advertising can be very cost-effective since you are only paying for advertising space in a specific type of media. In addition, niche media advertising can be very targeted, so you can be sure that your ad is reaching the right people….

Niche media advertising can be an extremely effective way to reach your target audience. By advertising in niche media outlets, you can target your ads specifically to the people who are most likely to be interested in your product or service. This can help to increase the effectiveness of your advertising campaign and ultimately lead to more sales.

There are a number of benefits to advertising in niche media outlets. First, you can target your ads specifically to your target audience. This means that your ads will be………

Benefits of Niche Marketing Strategies

  1. Being generic is boring. Being niche almost by definition is more interesting and so, engaging.
  2. Distinguish yourself from larger competitors. Directing potential customers away from larger competitors’ websites helps you stand out in competitive markets – for example if you were in the toy market.
  3. By looking for emerging niche industry segments you can find something unique within your industry.
  4. Thinking niche helps develop a culture of innovation and a focus on niche use case scenarios critical to business success.
  5. If you’re small you can take new products to market more quickly because of lack of bureaucracy resulting in substantial cost savings.
  6. You develop a strong emphasis on consumer insight.
  7. You avoid direct confrontation with much bigger businesses and can concentrate in segments where smaller firms have comparative advantages.
  8. Niche building strategies can use the network effect of social media, which implies that consumers active on social media would reinforce each other via their respective purchases.
  9. You can use marketing and advertising to directly appeal to your niche market more effectively.
  10. Product specialisation in a certain area or type of product allows you to develop a competitive advantage over other businesses.
  11. Niche businesses can implement niche marketing plans that highlight areas of a product that will appeal most to a certain demographic.
  12. Marketing strategies can be tailored to the specific product or service offered, creating a more effective overall advertising campaign.
  13. Offering an innovative product can help a business establish itself as a leader within a larger industry.
  14. It is easier to establish a new business or provide a fresh approach to older brands.
  15. By gathering data on the preferences and buyer behaviours of the audience, a business can position niche marketing campaigns to appeal directly to the desired purchasers of the product.
  16. Having a specific niche target market also allows businesses to test specific advertising campaigns and refine the strategy based on a preferred outcome.
  17. The business can set a price point that reflects the availability or exclusivity of the product.
  18. Going niche provides the opportunity to create new revenue streams.
  19. Segmenting the overall market allows the business manager to target what the business can offer.
  20. You can set clear goals and objectives such as finding new customer segments, lower marketing costs, or securing a premium pricing model.
  21. Understanding your target niche helps determine whether a business has the resources, interests, and business infrastructure needed to meet the needs of prospective customers.
  22. It is easier to estimate potential visitor numbers and price points.
  23. It is easier to ensure marketing materials such as websites, brochures, emails and packaging use credible claims, motivational messages, and images to build loyalty.