Niche media, clemenger media sales, advertising sales, media partnerships, clemenger advertising, content marketing, media buying agency, advertising sales
Niche media, clemenger media sales, advertising sales, media partnerships, clemenger advertising, content marketing, media buying agency, advertising sales
  • Home
  • About Us
  • Media & Publications
  • News
  • Contact Us
  • Login
  • Search
March 6, 2021|In Advertising Marketing Media Sales|8 Minutes

Ad Sales Reporting: Why Automation Matters

adminBy admin

Clemenger Media Sales is content marketing; niche media buying agency / media sponsorships.

We bring you relevant news articles to help you understand media planning and buying; how to maximise your media investment. Content marketing is the norm; media sponsorships are the norm. We have dozens of media clients who can help you : do you want the front cover and lead story? Do you want your company logo on all the media assets? Do you want solus eDMs, banner advertising; do you want to own your target market : we can help you.

Hope the following is of interest:-

 

Ad Sales Reporting: Why Automation Matters

In the magazine publishing business, data-driven decisions are the best decisions. But data points by themselves don’t tell a story. For that, you need powerful, automated ad sales reporting.

Ad Sales Reporting and Opportunity Cost

First, let’s talk about opportunity cost. To illustrate, let’s use an example of an employee who spends an average of two days per month to create and distribute one or more reports. Maybe the reports are related to commissions, or products sold, or forecasts—for this first point, the content of the reports doesn’t necessarily matter.

In contrast, here’s what does matter: time. Your employee is spending a collective 24 days per year creating reports—nearly five work weeks in total. This is time that they could be doing market research, making advertiser calls, or pushing new products.

Likewise, this example also affects decision-making stakeholders. If your business data is spread across docs, spreadsheets, and other sources, it means that your ability to make fast data-driven decisions is limited.

In conclusion, automation means fast access to powerful reporting (and in turn, faster decision making). Additionally, it means your employees are freed up to pursue the types of tasks that can grow your business.

What Does Automated Ad Sales Reporting Look Like?

In essence, automated ad sales reporting translates to easily customizable reports based on nearly any of your sales or accounting data points. You should be able to:

  • Choose the data points you want to compare.
  • Display data how you want (bar graph, line chart, pie chart, etc.)
  • Save and replicate the report.
  • Set the report to run at the interval of your choose.
  • Determine who has access to the report.
  • Distribute the report automatically via email or within your CRM.
  • Compare your business with industry trends and averages.

 

In summary, automating your ad sales reporting allows your employees to focus on growth-generating tasks. Furthermore, decision makers get instant access to data that’s ready to be interpreted.

The Most Powerful Magazine Publishing CRM Software

At Ad Sales Genius, we’re laser focused on building automation-focused CRM software that helps magazine publishers grow. Schedule a personalized demo now to learn how we can maximize your efficiency across sales, production, and invoicing.

https://adsalesgenius.com/ad-sales-reporting-automation/

advertising sales Clemenger media sales content marketing content marketing agency digital advertising sales Magazine advertising sales media buying agency media partnerships Media sales media sponsorship niche media radio advertising sales tv advertising sales

admin
All author posts

Add comment Cancel reply

  • Prev
  • Next
Contact Us

1800 995 007

Office Address

Niche media, clemenger media sales, advertising sales, media partnerships, clemenger advertising, content marketing, media buying agency, advertising sales
Contact

Let's get started on your project

For further help or information call Tony Clemenger on  1800 995 007 or email your requirement on tony.clemenger@clemengermediasales.com.au
Contact Now

About Us

ClemengerMediaSales is an advertising, marketing communications, and media sales organisation, based in Melbourne, and operating nationally.

Our clients acquire a competitive edge by accessing exclusive, paid content and advertising packages that we have negotiated with both major B2B publications and highly targeted niche publications.

Quick Links

  • Home
  • About Us
  • Media & Publications
  • News
  • Contact Us
  • Login

Contact Details

ClemengerMediaSales
L1 397 Chapel Street
South Yarra 3141

1800 995 007

© 2025 Clemenger Media Sales. All rights reserved

Privacy Preference Center

Privacy Preferences