Clemenger, Clemenger Media Sales, Clemenger Advertising Sales:-

We bring you the following media buying agency, content marketing news to help you understand Australian media partnerships, niche media, b2b and b2c publications.

Media planning, media schedules, magazine sponsorship, tv media sales, radio advertising sales, newspaper advertising sales: Clemenger want to help you maximise your marketing roi, your advertising roi.

Clemenger hopes you enjoy the following (and note we have given you the whole article and the link at the bottom; regards Tony Clemenger.

 

 

Advertising Buying Centre

Welcome to MediaScope’s comprehensive resource for marketers and agencies highlighting guides and practical tips – and industry information focussed on advertising and media planning and buying.

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Guides & Practical Tips

• Planning & Buying Agencies – guide for marketers or small to medium business looking to outsource all or part of your advertising planning and buying to a specialist media agency

• Media Planning & Buying Campaign Checklist – a comprehensive check list which direct marketers and small to medium business can use to guide you through all steps of the advertising and media planning and buying process.

• Clever & Emerging Advertising Examples to Inspire – creative goodness to inspire media buyers and sellers to drive the creative process

• Niche on Niche – The Australian media market is incredibly deep and diverse, way beyond the more visible and awarded mainstream media brands.  See a range of quirky niche media brands which are meeting the needs of their consumer and business audiences.

• Generating & Measuring Response Through Magazine Advertising – we look at how a traditionally brand based medium can meet the needs of todays marketers by showing measureable results

• 2011 Census Statistics all Marketers & Agencies Should Know – a snapshot of useful statistics for agencies and marketers from the 2011 Census – with links to relevant MediaScope categories

• Marketing & Advertising Tips for Solo & SME’s – an overview of foundation marketing and advertising tactics for solo and sme businesses combining paid, owned and earned media

• Case Study – see how KHD Landscape Engineering Solutions (KHD) – a Melbourne based commercial landscape designer – successfully combine elements from paid, owned and earned media into their marketing mix

• Totally Weird Places to Advertise – inspiration to push ‘beyond the mainstream’ through these weird and wonderful advertising placements.

• Topical & Tactical Advertising – this form of advertising is an opportunity to create brand impact and response for the client and additional revenue for media.

• Advertising Buying Guides – comprehensive how-to guides with practical tips and information on buying advertising within a growing range of media and marketing channels….

• – Ambient Media
• – Cinema Media
• – Ethnic & Multicultural Media
• – Mobile Billboard Media
• – Online International Media
• – Subscription TV Media
• – Automated Digital Media Trading & Exchanges
• – & more!

• Aust’s Ethnic & Multicultural Market – short video overview of this market segment which is often ignored by advertisers.

• Questions All Advertisers Should Ask – and Media Should be Prepared to Answer – key questions to ask media when deciding where to place your advertising spend – no matter how much you’re spending
  

• Guide to the Best Advertising Magazines & Sites – to help you stay up to date and informed on advertising, marketing, sales, media opinion and news in the Australian market

• Advertising Terms & Definitions – a comprehensive guide to terms and definitions used to trade advertising across a growing range of media channels

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Industry Information

• Media & Advertising Industry Confessions – US site ‘Digiday’ produced an excellent series of anonymous insights from people within various segments of the media industry.  Compelling and brutally honest…

• All About EMMA and Roy – quick facts, articles and opinion to bring you up to date on the introduction of new print and magazine measurement platform – EMMA

• Publicis Omnicom Merger Wrap – find out everything there is to know about this merger from the announcement in 2013 to the death in May 2014

• Event Wraps… news & insights from major industry events and conferences….
• AANA & WFA World Marketer Conference – held in Sydney in late March 2014
• ad:tech Australia 2014 – held in Sydney in mid March 2014
• Advertising and Media Industry 2013 Awards Wrap – comprehensive guide to industry awards, and key award winners, throughout 2013.

• 2013 Year in Review – we highlight some of the most significant events and interesting moments throughout 2013 in both overseas and the local Australian market

• The 2013 Election and the Media – we take a look at how the media reacted to the Sept 2013 Federal Election including an look at the much used statement:  News Ltd controls 70% of newspapers in Australia. Is this true or false?

• Media May – Niche, Alternative & Emerging Media – each weekday in May 2012, Marketing Magazine highlighted an advertising option from the MediaScope directory.  See this overview for fellow media junkies
  

• Advertising Buyer & Seller Survey Results – in mid 2011 MediaScope and Talking Media Sales joined forces to ask advertising buyers and sellers about their daily challenges.  We attracted some interesting results  

• The History of Advertising – US produced infographic which highlights the major events which have helped shape the advertising industry

• The Funny Side of Advertising – a list of articles and videos showing the advertising industry does have a sense of humour about itself.

• Best Advertising Books – browse & buy our pick of the best books on advertising, sales & marketing

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Further Resources

• Search MediaScope’s Directory – easily find media options in multiple media/marketing channels, audience genres, venues and geo-locations

• Sellers Centre – resources, information, tips and profiles for media owners and advertising sales professionals

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Other Pages of Interest

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Browse the MediaScope directory – 3,000 listings – or try our FREE planning service

 

 

https://www.mediascope.com.au/advertising-buying-centre

 

 

Clemenger Media Sales is content marketing; niche media buying agency / media sponsorships.

We bring you relevant news articles to help you understand media planning and buying; how to maximise your media investment. Content marketing is the norm; media sponsorships are the norm. We have dozens of media clients who can help you : do you want the front cover and lead story? Do you want your company logo on all the media assets? Do you want solus eDMs, banner advertising; do you want to own your target market : we can help you.