Now more than ever, prospecting is a vital part of the sales process for any publishing sales rep. And if your publishing CRM software doesn’t automate the process for your sales team, you could be losing out on valuable leads in your market.

Without further ado, here are 3 key features you should know about while evaluating the prospecting capabilities of your publishing and magazine management software.

Phone System Integration With Your Publishing CRM

Let’s face it. If your CRM requires too many steps to update contact information, after awhile, you’ll start cutting corners. With a phone system integration, like our RingCentral integration, your magazine CRM can automate your sales call logging. Sweet freedom!

Now, you can run down each contact in your call list with the call buttons in your software. Make a call, and an entry with call details is added to your contact page. This also makes a sales manager’s job easier. With automated call logging, you have an accurate picture of the amount of calls each rep is making over a period of time.

In Ad Sales Genius, pulling call performance details is as simple as pulling an activity report! Can your magazine CRM do that?

Automated Email Replies and Follow-Ups

What are your next steps after you reach out to a sales prospect? For many sales reps, the answer isn’t precise. Maybe the contacts are added to a follow-up list, or maybe the plan is simply to circle back and try again later. Without an automated process, you may be letting your contacts fall through the cracks.

With automated email replies and follow-ups, your next steps are part of an automated workflow, often called a drip campaign. You can send a series of emails (or drips) at a pace you define to contacts based on your interactions. Warm up your colder contacts, or keep the fire stoked on the ones most likely to ink a deal.

With automated replies and follow-ups from Ad Sales Genius, your publishing CRM handles the sales nurturing process for you until a contact is ready for a proposal.

Automate Sales Prospecting Lists for Cold Leads

Sales managers hate to see a good lead go cold, and sales reps don’t like to lose ownership a good lead to another rep. With “Fair Game” from Ad Sales Genius, we satisfy the needs of both parties with custom software rules.

Simply put, Fair Game allows sales managers to set a specific duration where each rep must interact with their leads to continue their ownership. If a lead goes cold beyond that duration, it automatically becomes “Fair Game” and allows another rep to take ownership after contact.

This feature not only keeps frequent sales touches top-of-mind, it also sets boundaries for account ownership in your magazine CRM.

Experience Publishing Sales Automation With Ad Sales Genius

With Ad Sales Genius, you have the tools to increase your sales potential with your existing team. The key? Automation features that expedite every step of the sales process.

Schedule a free personalized demo now to see everything that sets Ad Sales Genius apart from other publishing software. With smart software integrations and automation that spans from sales, to production, to delivery, our CRM can help your media business reach its fullest potential.