Clemenger Media Sales – Australia’s home of niche media.

Clemenger Media Sales is an advertising and media sales agency.
Our exclusive rights to advertising and editorial content packages, in niche and specialist publications, will help you achieve your marketing goals and grow your business.

Project or annual packages.
Through Clemenger Media Sales, each of our publications can put together a package of paid advertising, content, and digital assets, designed to give you an edge over your competition. Either for a short term project or for a longer programme of appearances, we can make you look a category leader to a niche target audience.

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Want to see an interview with your CEO featured on the front cover of a business magazine?
How about a series of articles about your product or service, spread throughout the year, combined with a supporting ad campaign?
Like a place for your content to actually be seen by the right target audience?
Can we integrate your digital campaign into the online version of a niche magazine with a highly targeted audience?
Want to see what a mix of niche magazines aimed at your target audience would look like?
We can do that.
And more. We have over 50, highly targeted, niche publications that can offer extraordinary opportunities for your business to raise its profile.
Value for money. Laser focussed. Minimal wastage. Economic CPMs.
Let us put a proposal together for you.


Audiences climb for OTT and mobile video viewing

By Michelle Manafy, Editorial Director – DCN @michellemanafy

March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video (OTT) content. The Gauge, the monthly total TV and streaming snapshot from Nielsen found that, despite a 0.7% decrease in time spent streaming from February, viewing share across all streaming platforms was either flat or gained slightly in March.

In a further boon for the sector, Sensor Tower Usage Intelligence’s Q1 Data Digest found that the top mobile subscription video on demand (SVOD) apps in the United States saw an average of nearly 18 million monthly active users in Q1 2022, up 14% compared to Q1 2020 and 49% from Q1 2019.

The release of new streaming platforms and the race to add more content has made the space more competitive ever in Q1 2022. According to Sensor Tower, six different apps had more than 10% of the download market among top apps, and four apps had more than 10% of the monthly active users.

While market competition continues to intensify, Sensor Tower believes that enthusiasm around new launches and the strength of the top players continues to drive mobile usage. “The addition of these new content providers, as well as increased content offerings by existing platforms, have led to a consistent upward trend in average MAUs even after the expected spike in usage during their launch months,” according to the analysis. Netflix, Hulu, and Disney+ led the cohort as the top three most-used mobile SVOD apps in the U.S. in 1Q22.

The Gauge reports that, as a whole, total television usage was down in March, decreasing by 4.2% versus February. Cable stood out as the only viewing category to see an increase in both share and volume, jumping 1.6 share points from last month. Cable news viewing was up 14% from February and accounted for 21% of the cable share, driven by continuing news coverage of the Russia-Ukraine war.

Nielsen’s The Gauge: March 2022

Gaining a full share point over February, The Gauge finds that streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks. Sensor Tower also finds that content drives download and viewing. According to their report, several big events in Q1 2022 helped boost adoption and give certain apps an edge in this competitive space. HBO Max’s season two of “Euphoria” was incredibly popular, and Peacock TV and Paramount+ benefited from major U.S. . sporting events…



Clemenger is the largest advertising agency in Australia; Clemenger Media Sales is not owned by Clemenger BBDO nor Omnicom in New York, CMS is owned locally in Australia – so you get Australian advertising wisdom. Do you want local independent experts helping you maximise your advertising investment; do you want local marketing experts, local advertising advice = yes? CMS, Clemenger Media Sales is Australia’s home of media sales, niche media packages, media sponsorship – do you want to own your target market – do you want ongoing editorial = CMS is advertising, marketing, media – your media buying agency. 

CMS gives you the news to ensure you understand the media, advertising – BEST = CMS.