Clemenger Media Sales – Australia’s home of niche media.

Clemenger Media Sales is an advertising and media sales agency.
Our exclusive rights to advertising and editorial content packages, in niche and specialist publications, will help you achieve your marketing goals and grow your business.

Project or annual packages.
Through Clemenger Media Sales, each of our publications can put together a package of paid advertising, content, and digital assets, designed to give you an edge over your competition. Either for a short term project or for a longer programme of appearances, we can make you look a category leader to a niche target audience.

Exclusive offers

Want to see an interview with your CEO featured on the front cover of a business magazine?
How about a series of articles about your product or service, spread throughout the year, combined with a supporting ad campaign?
Like a place for your content to actually be seen by the right target audience?
Can we integrate your digital campaign into the online version of a niche magazine with a highly targeted audience?
Want to see what a mix of niche magazines aimed at your target audience would look like?
We can do that.
And more. We have over 50, highly targeted, niche publications that can offer extraordinary opportunities for your business to raise its profile.
Value for money. Laser focussed. Minimal wastage. Economic CPMs.
Let us put a proposal together for you.


How To Choose the Best Distribution Channels for Your Content

If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals.

But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience.

First, though, you must know two things: who the content is for and what it’s intended to help them achieve. Knowing your audience members’ intent allows you to craft content that will resonate most strongly with them.

Knowing your goals for the content helps you identify the purpose it serves (aka, the call-to-action) for your company and your audience. Both are essential to selecting an appropriate distribution method.

If you need some help determining your audience and setting goals, check out these resources:

Then, go through the list below to see which popular distribution options match up with what you want your brand’s content to achieve.

Influencer distribution

The Influencer industry has grown rapidly. According to an Influencer MarketingHub study, Influencer Marketing will be a $16.4 billion industry by the end of 2022.The reason? People are influenced by personal recommendations more than by any other sales or marketing strategy.

#InfluencerMarketing will be a $16.4 billion industry in 2022 according to @influencerMH #research via @IamAaronAgius via @CMIContent.CLICK TO TWEET

Consider when pursuing these goals:

The audience connection

If you’re partnering with influencers who are already well-known and well-liked by your target audience, their content efforts can help shine a positive light on your business by strengthening brand perception and helping you build more trusted consumer relationships. It can also extend your brand’s reach by introducing you to consumers you aren’t already connected with.

Tip: Don’t forget to share the influencer’s content and brand promotions on other channels you use to distribute content. Even if your audience members aren’t already following those influencers, they may be impressed and influenced by seeing others endorse your business.

Relevant content

Yes, you can ask influencers to post about your blog articles in which they are mentioned or may be of interest to their audience, but you can also get more creative. Live stories on Instagram, Facebook, and even Snapchat are becoming go-to content for influencers.

Support your influencers with content that works well in a livestream. Offer to discuss a topic related to your industry or discuss your business. Or draw attention to other content you created, like a blog post, an image, a video, or a podcast.

Support influencers with #content that works well in a livestream, advises @IamAaronAgius via @CMIContent.CLICK TO TWEETTip: Influencers are more likely to share and talk about content when they’re directly associated with it. Incorporate their names and social profiles into your content, whether it’s a quote in a blog post, a demo video, or something else.

Additional resources to explore:

Email distribution

Email is the most widespread distribution method. According to data from Statista, an estimated 4.6 billion people – half the world’s population – will be using email by 2025. And…



Clemenger is the largest advertising agency in Australia; Clemenger Media Sales is not owned by Clemenger BBDO nor Omnicom in New York, CMS is owned locally in Australia – so you get Australian advertising wisdom. Do you want local independent experts helping you maximise your advertising investment; do you want local marketing experts, local advertising advice = yes? CMS, Clemenger Media Sales is Australia’s home of media sales, niche media packages, media sponsorship – do you want to own your target market – do you want ongoing editorial = CMS is advertising, marketing, media – your media buying agency. 

CMS gives you the news to ensure you understand the media, advertising – BEST = CMS.