If you don’t distribute your content smartly, you’ll never achieve your brand’s content marketing goals.

But how do you know what the best channels are? This succinct guide outlines which distribution options work best, based on your goals and audience.

First, though, you must know two things: who the content is for and what it’s intended to help them achieve. Knowing your audience members’ intent allows you to craft content that will resonate most strongly with them.

Knowing your goals for the content helps you identify the purpose it serves (aka, the call-to-action) for your company and your audience. Both are essential to selecting an appropriate distribution method.

If you need some help determining your audience and setting goals, check out these resources:

• 5 Steps to Find Your Brand Voice
• A 4-Step Customer Journey Map Process for Better Content Results [Template]
• Create a Content Marketing Strategy in 3 Steps
• 4 Content Marketing Goals That Really Matter to the Business

Then, go through the list below to see which popular distribution options match up with what you want your brand’s content to achieve.

Influencer distribution

The Influencer industry has grown rapidly. According to an Influencer MarketingHub study, Influencer Marketing will be a $16.4 billion industry by the end of 2022.The reason? People are influenced by personal recommendations more than by any other sales or marketing strategy.

#InfluencerMarketing will be a $16.4 billion industry in 2022 according to @influencerMH #research via @IamAaronAgius via @CMIContent.CLICK TO TWEET

Consider when pursuing these goals:

• Brand trust
• Lead generation
• Marketing ROI
• Sales enablement

The audience connection

If you’re partnering with influencers who are already well-known and well-liked by your target audience, their content efforts can help shine a positive light on your business by strengthening brand perception and helping you build more trusted consumer relationships. It can also extend your brand’s reach by introducing you to consumers you aren’t already connected with.

Tip: Don’t forget to share the influencer’s content and brand promotions on other channels you use to distribute content. Even if your audience members aren’t already following those influencers, they may be impressed and influenced by seeing others endorse your business.

Relevant content

Yes, you can ask influencers to post about your blog articles in which they are mentioned or may be of interest to their audience, but you can also get more creative. Live stories on Instagram, Facebook, and even Snapchat are becoming go-to content for influencers.

Support your influencers with content that works well in a livestream. Offer to discuss a topic related to your industry or discuss your business. Or draw attention to other content you created, like a blog post, an image, a video, or a podcast.

Support influencers with #content that works well in a livestream, advises @IamAaronAgius via @CMIContent.CLICK TO TWEETTip: Influencers are more likely to share and talk about content when they’re directly associated with it. Incorporate their names and social profiles into your content, whether it’s a quote in a blog post, a demo video, or something else.

Additional resources to explore:

• How To Turn Influencers Into a Powerful Content Force
• 6 Old-School Techniques To Integrate Into Your Influencer Marketing
• Influencer Marketing Experts Pick Their Favorite Tools To Manage Their Programs

Email distribution

Email is the most widespread distribution method. According to data from Statista, an estimated 4.6 billion people – half the world’s population – will be using email by 2025. And…

MORE = https://contentmarketinginstitute.com/articles/best-distribution-channels-content

 

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