Clemenger Media Sales – Australia’s home of niche media.
Clemenger Media Sales is an advertising and media sales agency.
Our exclusive rights to advertising and editorial content packages, in niche and specialist publications, will help you achieve your marketing goals and grow your business.
Project or annual packages.
Through Clemenger Media Sales, each of our publications can put together a package of paid advertising, content, and digital assets, designed to give you an edge over your competition. Either for a short term project or for a longer programme of appearances, we can make you look a category leader to a niche target audience.
Exclusive offers
Want to see an interview with your CEO featured on the front cover of a business magazine?
How about a series of articles about your product or service, spread throughout the year, combined with a supporting ad campaign?
Like a place for your content to actually be seen by the right target audience?
Can we integrate your digital campaign into the online version of a niche magazine with a highly targeted audience?
Want to see what a mix of niche magazines aimed at your target audience would look like?
We can do that.
And more. We have over 50, highly targeted, niche publications that can offer extraordinary opportunities for your business to raise its profile.
Value for money. Laser focussed. Minimal wastage. Economic CPMs.
Let us put a proposal together for you.
How To Breathe New Life Into Unpublished Content
Repurposing successful content is old news. You already know how to squeeze as much value out of it as you can.
But what about your content that never made the cut? These assets languish on your hard drive or in the cloud, never fulfilling their original purpose. They could be:
- Blog articles made irrelevant by breaking news.
- Press releases never picked up by the media.
- Thought leadership articles created for trade magazines that ceased publishing before your content could be published.
- Case studies tabled when your organization’s priorities changed.
All is not lost: Here’s how to breathe new life into that unpublished content.
Find the misfit content
You likely don’t remember every piece of content created that never saw the light of day. To rediscover these potential gems, search your brand’s server for content that never moved to the next folder in the publishing process. Look at your own hard drive (and ask team members to do the same) for completed drafts that were never finalized. Peruse your content management system (CMS) for unpublished content.
Once you find some of this misfit content, it’s time to unearth their hidden value.
Find some misfit unpublished #content and unearth its hidden value, says @Hey_Formichelli via @CMIContent @inmotionshosting.CLICK TO TWEET
Revitalize rejected content
In my 25 years as a magazine writer, I racked up well over 500 rejections to my pitches. I saved each failed idea in a folder on my hard drive, and every so often, I would go through it to see if any of the ideas might be workable for a new publication.
In early 2020, an editor at a prominent women’s magazine asked me to pitch some ideas. I compiled a handful of rejected pitch ideas that I updated and revised. One of those ideas ended up in the December issue.
You can do something similar. Send the once rejected column written by your CEO to another publication. Take that exclusive release sent to a reporter who never used it and turn it into a release for bloggers in your industry.
Remember, just because a piece of content was wrong for one outlet doesn’t mean it’s wrong for all of them. Or sometimes, you just need to wait until the time is right. Look at your rejected work with a new eye, and ask: Is it this content’s time to shine?
Just because a piece of #content was wrong for one outlet doesn’t mean it’s wrong for all. Revitalize your rejected content, says @Hey_Formichelli via @CMIContent @inmotionhosting.CLICK TO TWEETIf your revitalized content gets rejected again, publish it yourself on your blog, resource page, social media, etc.
Transform content dismissed because of unexpected events
When I ran a small content studio, we developed an incredible report about how to incorporate the principles of women’s magazine journalism into B2B content to “take it from ZZZ to OMG.”
Right after we released the report to the world, the pandemic struck. Suddenly, no one wanted to read about (or create) fun, entertaining content. Our new content needed to demonstrate we knew what was going on in the world – the gloomy “new normal.” It made sense. Brands that didn’t at least give a nod to the situation in their content looked out of touch and tactless.
But what about the amazing piece of content that seemed wrong to publish based on what was happening in the world?
Tweak the content asset: Sometimes, a simple tweak can turn your content from “They said WHAT now?” to “I need to read this now.”
A month or so after the pandemic lockdown, we could have made the report work with a new design and lead, such as: “We could all use a distraction these days. Here’s how to bump up the fun in your B2B content to give your readers a welcome break from the negative.”
Reframe the idea: Maybe the original content treatment still won’t work in the present, but it could be turned into on-trend content.
Say you’re a home furnishings brand. Just as the pandemic started, you were about to launch a content campaign on how to create a luxurious guest room for summer visitors. But now, that angle was irrelevant. Instead, you could have reframed the content into how to turn an unused guest room into a home office or classroom, and the campaign would be right on point.
Your original #content angle might not work in the present, but it could be turned into on-trend content, says @Hey_Formichelli via @CMIContent @inmotionhosting.CLICK TO TWEETDo something else: With my content studio’s women’s magazine lessons for B2B report shelved, we create new content in the form of an infographic – 30 Creative Alternatives to ‘Unprecedented.’ This amusing infographic showed an awareness of the situation. It also ended up getting even more attention than we expected from the original report.
HANDPICKED RELATED CONTENT:
Wait it out
If the content went unpublished because of current events, reassess it a few days, weeks, or months later to see if it’s now viable. We did that with our women’s magazine B2B content report. A few months after the pandemic began, people did get tired of gloomy marketing content, ads featuring somber piano music, and emails from brands about how we’re all in this together. We reposted and marketed the report in June, and…
MORE = https://contentmarketinginstitute.com/articles/new-life-unpublished-content
Clemenger is the largest advertising agency in Australia; Clemenger Media Sales is not owned by Clemenger BBDO nor Omnicom in New York, CMS is owned locally in Australia – so you get Australian advertising wisdom. Do you want local independent experts helping you maximise your advertising investment; do you want local marketing experts, local advertising advice = yes? CMS, Clemenger Media Sales is Australia’s home of media sales, niche media packages, media sponsorship – do you want to own your target market – do you want ongoing editorial = CMS is advertising, marketing, media – your media buying agency.
CMS gives you the news to ensure you understand the media, advertising – BEST = CMS.