Clemenger Media Sales – Australia’s home of niche media.
Clemenger Media Sales is an advertising and media sales agency.
Our exclusive rights to advertising and editorial content packages, in niche and specialist publications, will help you achieve your marketing goals and grow your business.
Project or annual packages.
Through Clemenger Media Sales, each of our publications can put together a package of paid advertising, content, and digital assets, designed to give you an edge over your competition. Either for a short term project or for a longer programme of appearances, we can make you look a category leader to a niche target audience.
Exclusive offers
Want to see an interview with your CEO featured on the front cover of a business magazine?
How about a series of articles about your product or service, spread throughout the year, combined with a supporting ad campaign?
Like a place for your content to actually be seen by the right target audience?
Can we integrate your digital campaign into the online version of a niche magazine with a highly targeted audience?
Want to see what a mix of niche magazines aimed at your target audience would look like?
We can do that.
And more. We have over 50, highly targeted, niche publications that can offer extraordinary opportunities for your business to raise its profile.
Value for money. Laser focussed. Minimal wastage. Economic CPMs.
Let us put a proposal together for you.
Show up, or shut up!
Research shows 70% of consumers believe it’s important for brands to take a stand on social and political issues. But before you use content as your podium, answer these questions to ensure your views will be received as credible, useful, and authentic.
By Ahava Liebtag
The words and actions of brands — including yours — matter. Politics and other areas of our culture are becoming more polarized. When you are authentic about your values and causes, you can build loyalty with your audience.
Not voicing an opinion could even hurt a brand’s credibility. According to a recent study by Sprout Social, 70% of consumers surveyed believe it’s important for brands to take a stand on social and political issues. In that same survey, more than 60% thought brands had the power to reach large audiences and create real change.
Should you weigh-in or
stand back?
Your organization doesn’t need to acknowledge every issue – especially if it might conflict with your brand’s core values. To decide whether to make a statement, your leadership team should reflect on these questions:
- Who are we as a brand? Does this issue intersect with our vision or brand mission statement? Is this an important topic, and can we make a meaningful statement? Will we demonstrate to our audience that we are accountable for our stance?
- What do our customers and employees expect from us? Are consumers asking or commenting about our brand and the issue? Do our employees want us to take a position?
- What do we stand for? What are our company’s core values? Does it make sense for us to say something or stay silent on this issue?
- What will our silence say? A brand’s silence can speak more than a statement. Consider what saying nothing may signify.
- Who should say something? In general, the CEO or leader of the organization should make a statement. In the Sprout Social study, 56% said it’s important for CEOs to take a stand on public issues. But if individuals from marginalized communities or people personally affected by an issue work for your organization, consider encouraging them to share their stories or voice their own thoughts, as well.
- Who are we as a brand?Does this issue intersect with our vision or brand mission statement? Is this an important topic, and can we make a meaningful statement? Will we demonstrate to our audience that we are accountable for our stance?
- What do our customers and employees expect from us?Are consumers asking or commenting about our brand and the issue? Do our employees want us to take a position?
- What do we stand for? What are our company’s core values? Does it make sense for us to say something or stay silent on this issue?
- What will our silence say? A brand’s silence can speak more than a statement. Consider what saying nothing may signify.
- Who should say something? In general, the CEO or leader of the organization should make a statement. In the Sprout Social study, 56% said it’s important for CEOs to take a stand on public issues. But if individuals from marginalized communities or people personally affected by an issue work for your organization, consider encouraging them to share their stories or voice their own thoughts, as well.
How to engage with your audience about social issues
When you opt to weigh in on a social or political issue, follow these tips to build an authentic…
Clemenger is the largest advertising agency in Australia; Clemenger Media Sales is not owned by Clemenger BBDO nor Omnicom in New York, CMS is owned locally in Australia – so you get Australian advertising wisdom. Do you want local independent experts helping you maximise your advertising investment; do you want local marketing experts, local advertising advice = yes? CMS, Clemenger Media Sales is Australia’s home of media sales, niche media packages, media sponsorship – do you want to own your target market – do you want ongoing editorial = CMS is advertising, marketing, media – your media buying agency.
CMS gives you the news to ensure you understand the media, advertising – BEST = CMS.
