| Media Sales Agency | Media Buying Agency |
| A media sales agency will research how the target group uses media, both traditional and social media. | Media buying agency is mainly concerned with media planning and media strategy. |
| They work in a variety of industries, which can include advertising, radio, television, and internet publishing. | A media buying agency brings or connects the ad to the people of the required age group or category of the audience to increase its effectiveness. |
| Media Sales Agency sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
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Media buyers negotiate and purchase the media space/air-time you require. |
| Media Agencies need content to advertise in the media campaign. | Media Buying Agency will advertise on media they purchased. |
