Media Sales Agency Media Buying Agency
A media sales agency will research how the target group uses media, both traditional and social media. Media buying agency is mainly concerned with media planning and media strategy.
They work in a variety of industries, which can include advertising, radio, television, and internet publishing. A media buying agency brings or connects the ad to the people of the required age group or category of the audience to increase its effectiveness.
Media Sales Agency sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.


Media buyers negotiate and purchase the media space/air-time you require.
Media Agencies need content to advertise in the media campaign. Media Buying Agency will advertise on media they purchased.